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Centre for Marketing Research
Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Mrs Cagla Dayangan

Research interests

  • Consumer behaviour and self-identity
  • Conspicuous consumption
  • Brand management

Dr Carmen Lopez Lamelas

Associate Professor in Marketing

Research interests

  • International Marketing
  • Digital Marketing 

Accepting applications from PhD students

Dr Celine Stiris

Senior Teaching Fellow

Research interests

  • Digital Product Customisation
  • Digital Marketing
  • Luxury Brand Management

Dr Daisy Lyu PhD

Lecturer in Marketing

Research interests

  • Consumer psychology
  • Omni-channel retailing
  • Technology adoption theories

Accepting applications from PhD students

Dr Durga Vellore Nagarajan

Lecturer in D & D Driven Marketing

Research interests

  • Artificial Intelligence in Strategic Management
  • Generative and Transformative Ai in Risk Analysis and Management
  • Project Risk Management and Sustainability

Accepting applications from PhD students

Dr Fenfang Lin

Lecturer

Research interests

  • Marketing strategy 
  • B2B SMEs branding & Marketing
  • Product innovation

Accepting applications from PhD students

Mr Hanjia Duan

Research interests

  • Consumer resistance
  • Sustainable innovation
  • Consumer psychology

Dr Hongfei Liu

Associate Professor

Research interests

  • Digital marketing and social media
  • Services marketing
  • Strategic marketing and management

Accepting applications from PhD students

Professor Jaywant Singh

Head of Department

Research interests

  • Cause-related marketing
  • Social media
  • Strategic brand alliances

Accepting applications from PhD students

Ms Karen Clinkard

Principal Teaching Fellow in Marketing

Research interests

  • Branding
  • Research Methods
  • Small business marketing