About
Dr Yuanyi Xu is a Lecturer in Marketing at the Department of Digital and Data Driven Marketing in Southampton Business School. Her work has been published in international journals, including Tourism Management and Journal of Travel Research.
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Dr Yuanyi Xu
Lecturer in Marketing
Research interests
- Consumer Identity and Identity Threat
- Goals, Motivations, and Individual Differences
- Symbolic Consumption
Accepting applications from PhD students.
Connect with Yuanyi
Email: Yuanyi.Xu@soton.ac.uk
Tel: +44 23 8059 6686