Do you use modern analytical techniques to make the most of your data? Take our survey and tell us.
Business practices are being transformed by modern techniques to analyse data. Sophisticated web technology, combined with advanced analytics, gives forward-looking companies valuable new insights into their customer base. Unlocking the meaning behind the data gathered by company loyalty cards is one well-known example of a successful analytical system.
At the University of Southampton, we have a deep knowledge of the modelling, statistical and mathematical techniques that can extract intelligence from data.
We want to explore why some organisations are able to exploit advanced analytics while others aren’t. What do you think? Do you have too much data? Has the global financial crisis thrown forecasting into chaos? Is it all just too difficult? Do you prefer to use your gut instinct to evidence-based decision-making?
University academics are interested in the views of business and public service organisations to help us find out what the real problems are and how to overcome them.
Please tell us what is happening in your workplace through our simple on-line survey. Start the survey.